Become a Dealer


Set Yourself Up for Success

You negotiate hard with a customer for an extra $500. WHY NOT MAKE AN EXTRA $100K NET PROFIT BY SELLING WEATHERTECH? By adding the WeatherTech line of interior and exterior aftermarket vehicle accessories to your showroom floor, you can reap the benefits of an ongoing revenue producing profit center.

Join a Reseller Program and gain placement on the Dealer locator on WeatherTech.com

Increase your store's exposure even more by joining more than one.

View Dealer Locator

Diamond Dealer

Custom Fit Vehicle Protection

Universal Reseller

Trim-to-fit Vehicle Protection

Essentials Retailer

Home/Business Essentials


Which Program is Right for You?

Compare the Dealer Programs to Determine Which Program Fits Your Business!



WeatherTech Diamond Dealer Program offers a variety of Custom-Fit Vehicle Protection solutions and other select product offerings.

  • FloorLiner
  • No-Drill MudFlap
  • Side Window Deflector
  • CargoTech, BumpStep, License Plate Frame, TechCare items, Pet Barrier or BatteryCharger

Universal Reseller

WeatherTech Universal Reseller Program provides dealers with Trim-to-Fit Auto Protection products.

  • Trim-to-Fit 4pc Mats
  • Universal Trim-to-Fit Cargo Mat
  • CargoTech, BumpStep, License Plate Frame, TechCare items, Pet Barrier or BatteryCharger

Essentials Retailer

WeatherTech Essentials Retailer is the perfect fit for your customer's Home, Garage, or Pet needs!

  • BootTray
  • Pet Barrier
  • RackSack
  • CargoTech
  • Christmas Tree Mat
  • CupFone
  • TechCare
  • And many more!

Why Join the WeatherTech Dealer Program?

All Dealer Programs will allow your business access to unique benefits no matter which program you choose!

  • Preferred placement on WeatherTech's Dealer Locator
  • Exclusive Dealer promotions
  • POP display materials
  • Free marketing support materials
  • Direct email with new product updates